When you make a portfolio its very important that you have a healthy breath of work and make sure you treat every project individually. Make sure you fill at least 20 pages of the portfolio.
Only include design portfolio examples for a full - time position. If you don't include context in your artwork its hard to judge.
Make sure you include annotations of why the work was created.
It doesn't mean that your portfolio must include client work. Self initiated projects are certainly acceptable in full time applications.
Don't bulk out your portfolio with old or irrelevant work, make sure you have a thorough clear out.
If you wanted to be well known for what you do, it might be a good idea to create an official website with your artwork and maybe back ground information. It would also be useful if you had your own business card so if someone wanted to buy your artwork or contact you they can have a card with your contact details on.
You can also use social media websites like Facebook or Twitter to advertise yourself so people can comment back on it.
If you wanted to come across in an arty way you could wear arty and suitable clothes to your interview. Experiment around with what you want to wear and how you want to come across to the interviewer. In an interview the interviewer is likely to look at the way you dress. They also consider whether what you chosen to wear is appropriate.
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